Discover fashion on the move with ASOS’ new app (iPhone/iPad)

ASOS, leading online global fashion retailer, has joined the likes of Ocado in rolling out a well thought through and excellently designed bespoke app that makes shopping on your mobile a genuine option.

ASOS launched their mobile web store back in October ‘10 which was OK, it did a job and was usable, but was very much a poor cousin to the online shopping experience found on the main ASOS.com site.

This new iPhone/iPad app from ASOS really steps it up a gear, after a noticeable but reasonable initial load time you’re able to view browse the thousands of products easily drilling down by category, trend or search. The product thumbnail images are big and clear enough to be useful, but what’s great is the pinch zoom function allowing you to get right in on the detail of images.

The navigation and differently functionality is all very intuitive, load times for new product to load seems VERY snappy and the app syncs all of your personal ASOS account info meaning that you’re able to see your saved items, add to basket, pay for and track your orders right from the app (though I did notice an initial glitch where it emptied my entire basket on first login - putting this down to teething problems). 

ASOS keeping true to their innovative reputation, already fashion industry front runners in social media and now stealing a march on their rivals when it comes to mobile with an extremely good app.

ASOS app for iPhone and iPad is free from the app store.